The Customers page at /customers shows 6 real brand logos: Multiply, GEO, AnyVan, SelectSpecs.com, and 2 others. The page includes benchmark data: 1,000 sites scanned, 53/100 average agent-readiness score. The page notes 'we publish customer results only when the customer has given us their own numbers to publish' which is transparent. However, there are no named testimonials with specific outcomes or case studies visible. The 'What we have measured' section shows aggregate data rather than individual customer stories.
Recommendation: Add 2-3 named testimonials with specific outcomes (e.g. 'After fixing the 3 issues Agent Checker found, our agent conversion rate increased by X%') to strengthen social proof beyond logo display.
The About page at /about clearly identifies: Company name: CodeHawks Limited, trading as Agent Checker. Location: Registered in England and Wales. Contact: hello@agentchecker.ai (visible in footer and support page). The page explains why they built the product and their mission. No individual founders or team members are named, but the company is clearly identifiable with a working contact route via email and live chat.
Recommendation: Consider adding founder names or a small team section to increase trust and personalize the brand. The company is identifiable but lacks individual faces/names.
The Features page (/how-it-works) clearly describes 5 specific capabilities: (1) Real agent testing - a real AI agent drives a real browser through the live site covering search, sign-up, and checkout; (2) Pass rate at a glance - overall agent-readiness score; (3) Actionable report - prioritised findings with step-by-step replay of the AI agent browsing; (4) Category breakdown - findings organized by category with top recommended fixes and high-impact findings; (5) PDF report and live agent view showing action history (47 steps). Features are described concretely with specific outcomes, not just slogans.
Recommendation: Features are well described. Consider adding a dedicated comparison table showing what the Quick Check covers vs. the Full Audit to help agents distinguish the two tiers faster.
The Integrations page at /integrations clearly lists what is supported: Webhooks, REST API, MCP server, Analytics, Email alerts, and White-label reports. Importantly, there is a dedicated 'What we do not integrate with yet' section that explicitly lists Slack, Zapier and Make, and Google Sheets/Notion/Jira as NOT yet supported. This is highly transparent and agent-friendly. Slack is definitively NOT supported yet. The page is browsable and definitive.
Recommendation: The transparency about missing integrations is excellent. Consider adding a roadmap timeline or upvote mechanism for the 'not yet' integrations so users can signal demand.
A dedicated Security page at /security exists with 'Certifications and compliance, straight answers'. UK GDPR and EU GDPR: Yes (CodeHawks Limited is a UK data controller). SOC 2 and ISO 27001: 'Not certified' - explicitly stated with 'We hold neither a SOC 2 report nor an ISO 27001 certificate today, and we would rather say so than leave you guessing.' The page also covers 'What we hold' data section. The transparency about what they are NOT certified for is commendable and agent-friendly.
Recommendation: The honest disclosure of non-certification is excellent. Consider adding a target date or roadmap for SOC 2 certification to reassure enterprise buyers.
The hero headline clearly states 'AI agents are already trying to buy from your site. Find out why they fail.' The subheadline explains: 'Agent Checker sends a real AI agent driving a real browser through your live site: search, sign-up, checkout. It shows you every place the agent gets stuck, what that is costing you, and exactly how to fix it.' The product category (AI Agent Readiness Auditing) is explicitly labeled above the headline. The product is clearly for website owners and agencies. Value proposition is immediately clear without scrolling.
Recommendation: No changes needed. The value proposition is exceptionally clear — product category, target audience, and benefit are all visible above the fold.
Pricing page loads immediately at /pricing without any signup or email required. Reached in 1 click from the main navigation. The page shows three subscription tiers (Starter $49/mo, Pro $159/mo, Agency $499/mo) plus one-off audit options. Currency toggle between GBP and USD is available. No gate or barrier to view pricing.
Recommendation: No changes needed. Pricing is fully accessible in one click with no barriers.
The primary CTA 'RUN A FREE QUICK CHECK' is prominently visible above the fold in a bold red button. Below it, the text reads 'Free. Results emailed in under a minute. No credit card required.' making it crystal clear this is a free trial. A secondary link 'Or skip ahead to a Full audit from £19 →' is also visible. The CTA is unambiguous about what happens (free quick check, results emailed).
Recommendation: No changes needed. The CTA is highly visible, clearly labeled as free, and sets expectations about what happens next.
Signup Form
high impact
10/10
The signup form at /user/signup loads cleanly with just 1 required field: EMAIL ADDRESS. It also offers 'Sign up with Google' as an alternative. The email field accepted input (agent@agentchecker.ai entered successfully). The form uses a magic-link/code approach ('SEND CODE' button) rather than a password field, which is very low friction. No phone number, credit card, or excessive fields required. The form is minimal and agent-friendly.
Recommendation: No changes needed. The signup form is exceptionally minimal with just one field and a Google OAuth option. The magic-link approach eliminates password friction.
Documentation is fully accessible at /docs without any login required. The docs index page shows organized categories: GUIDES (Run your first audit, Reading your report, Monitoring, White-label, Agency programme) and API REFERENCE. Clicking 'Run your first audit' loads a detailed article explaining Quick check vs Full audit with step-by-step instructions. Content is well-structured with breadcrumbs (Documentation / Guides), clear headings, and numbered steps. An agent could easily answer 'how do I...' questions from these docs.
Recommendation: No changes needed. Documentation is well-organized, publicly accessible, and contains concrete step-by-step guidance.
The Book a Demo page at /book-a-demo serves as the contact/sales form. Fields: Your name, Work email (required), Company, Site you want audited, When suits you? (dropdown with options: Morning UK time, Afternoon UK time, Evening UK time, Any time you pick), and Anything you want us to cover? (textarea). All fields accepted input successfully. The dropdown works as a native select. The 'WHAT HAPPENS NEXT' box sets clear expectations. Form is highly usable with clear labels and logical field order.
Recommendation: No changes needed. The contact/sales form is well-designed with clear labels, a working dropdown, and explicit next-step expectations.
Site Search
high impact
10/10
A search modal is accessible via the search icon in the header on every page. Typing 'API' returned immediately relevant results organized by category: Pages (Integrations - 'Webhooks, the REST API, the MCP server...') and Documentation (API authentication, Connect the API, API errors). Results appear instantly as you type with descriptive snippets. Search covers pages, docs, and blog content. Highly functional and agent-friendly.
Recommendation: No changes needed. Site search is excellent — accessible from every page, returns categorized results instantly, and covers all content types.
Three subscription tiers are clearly shown: (1) Starter $49/mo - 3 sites monitored, 3 Full audits/month, daily/weekly/monthly Quick checks, drift alerts by email, audit history & trend; (2) Pro $159/mo - 10 sites monitored, 10 Full audits/month, portfolio cockpit, white-label PDF + branded reports, per-tool recurring schedules; (3) Agency $499/mo - 30 sites monitored, 30 white-label audits/month, 5 team seats, portfolio cockpit + bulk import. One-off audits also available. For a 10-person team, the Pro plan ($159/mo) would suit if they manage multiple client sites, or Starter if just monitoring their own site. Actual prices are shown, no 'Contact Sales' required.
Recommendation: No changes needed. Plan differentiation is clear with concrete feature counts and pricing. The 'For freelancers with client sites' descriptor on Pro helps agents recommend the right tier.
The demo booking page at /book-a-demo loads a clean form with fields: Your name, Work email (required), Company, Site you want audited, When suits you? (dropdown), and Anything you want us to cover? (textarea). The 'WHAT HAPPENS NEXT' box clearly explains: 1) No account or card needed, 2) Email within one working day with time and joining link, 3) 30-minute walkthrough on your own site. Availability is stated as Monday to Friday, 9am to 6pm UK time. Email field accepted input successfully. The form is highly usable and expectations are clearly set.
Recommendation: No changes needed. The demo booking form is excellent — clear fields, explicit next steps, and availability hours stated.
API documentation is publicly accessible at /docs#authentication without any login. The docs include: Authentication (API key via X-API-Key header or Bearer token, with curl examples), Rate limits (30 requests/minute, with X-RateLimit headers), Scan a URL endpoint, Webhooks, and Errors. Code examples are shown in curl format. Authentication is clearly explained: 'Every request must carry an API key. Generate one from your dashboard — the full key is shown once at creation time.' Error codes (401, 403, 429) are documented. Excellent API documentation for developers.
Recommendation: No changes needed. API docs are comprehensive, publicly accessible, and include working code examples with authentication, rate limits, and error handling.
The pricing page FAQ clearly answers both questions: (1) Cancellation: 'Can I change cadence or cancel any time?' - Yes, via the Stripe customer portal, takes effect at end of current billing period. (2) Refunds: 'Cancel a subscription any time and you keep access until the end of the period you have already paid for. We do not refund the unused part of a period, and prepaid audit credits are non-refundable, though they never expire. If an audit fails or produces a broken report, that is on us: tell us and we will re-run it or return the credit. UK and EU consumers buying for personal use also keep their statutory 14-day cancellation right.' Policy is comprehensive and clearly stated.
Recommendation: No changes needed. Cancellation and refund policies are clearly stated in the pricing FAQ with specific details about billing periods, credit expiry, and statutory rights.
The support page at /support lists three channels with explicit availability and response times: (1) Email (hello@agentchecker.ai) - Monday to Friday, 9am to 6pm UK time, first reply within one working day; (2) Live chat - chat bubble in bottom-right corner, Monday to Friday 9am-6pm UK, usually minutes during hours; (3) From inside your account - same routes with audit context, first reply within one working day. Hours and response times are clearly stated for each channel. A live chat widget is present on every page. No phone support offered.
Recommendation: No changes needed. Support channels are exceptionally well documented with specific availability hours and response time commitments for each channel.
